Take the Lead
2022

Girl Scouts of Eastern Pennsylvania wanted to implement the national rebrand GSUSA rolled out at the end of 2021 for this year's Take the Lead. I had the opportunity to adapt all Take the Lead materials and collateral for the fundraising event with the new branding, from invites, awards, mailing campaigns, signage, centerpieces and the infamous cookie booth.

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who

Girl Scouts of Eastern Pennsylvania

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what

An annual fundraising event held in three different locations, Berks, Lehigh Valley and Philadelphia, to raise money for girls, camperships and more.